![]() ![]() Once we had the Latin finalised we expanded the design into the Cyrillic script and Europa Title was born. The weights and contrast were then adjusted and defined across the alphabet. These angles went through several rounds of refinement to create a harmonious system. A large focus of our process was the angles of the terminals, which take cues from the angular identity. A preview font with very limited glyph set is available for download to give you a chance to test the font. The FIFA World Cup 2018 Adidas font is available in both Open Type and True Type font formats. The characters in the font are (shown here in Verdana). We began a process of exploration around slab serif typefaces, creating a foundation for the design. The font contains all the accented letters in the so-called Latin Pro encoding. It needed to create an impactful brand experience and most importantly be highly recognisable.Īfter receiving our briefing from Turquoise we immediately investigated our slab serif typefaces and how they could be manipulated to express the brands energy wave angularity at varying degrees. Our brief was to create a bold headline typeface, for use large scale. ![]() A typeface that could communicate energy, ambition, spark and positivity.īorn from the shape of the Europa League cup, which features triangular, hammered metal sides, the identity and our typeface inherited this aesthetic. They were looking to create a bespoke typeface that reflected this theme, one that could embody the spirit of the dynamic proposal and become synonymous with the competitions values. ![]() Turquoise were developing an angular symbol for UEFA, a wave of energy that passes through and unites all visual elements of the identity. Way back in the summer of 2016, Turquoise Branding invited us to collaborate on a pitch to rebrand the UEFA Europa League 2018-21 competition.
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